We've been talking about the deadly communication sins of advertising this month and I thought it appropriate to bring out the big guns of funny. WhatYouOughttoKnow.com has some fun videos that teach on various topics. This one is about Phishing:
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This month we've been talking about the deadly communication sins of advertising from my article, "The 12 Deadly Communication Sins of Advertising." What a coinkydink, eh? Today I'd like to talk about: *Badly* Grammar and *Speling* The written word has always required proper grammar, spelling and punctuation, but in recent years, email has become an accepted form of communication with our customers. Email is generally a more informal communication prone to incomplete sentences, abbreviations and typos. These are all generally accepted as appropriate among friends and co workers, not, however, for customers! Misspellings, typos and bad grammar all tell our customers that we don't take the time to do things properly. Done too often, it can make a message almost...
The 5th Deadly Communication Sin of Advertising is... Loooooooooong Sales Copy There is a controversy over this among the marketing gurus out there, but in my humble opinion, long sales copy only sells to men and, then, only when they are deeply interested in that subject. If you market to women, keep it brief! Most women are busy wearing many hats: wife, mother, housekeeper, baby sitter, teacher, medic, career woman... Most of the women I survey say that they don't have the time to read long, hype-y sales copy that doesn't reveal what they are selling until the very end. Most women like short and sweet ads that grab their attention and give them a way to find more information...
I don't normally post on Thursdays, but I began to notice a new Deadly Communication Sin of Advertising the other day that was confirmed for me just yesterday. Since this one is new, it's not part of my article, "The 12 Deadly Communication Sins of Advertising," BUT you should be aware of it. Here's how it works: You receive an email notifying you that you have a new comment to a Facebook post. It says you should check out this link for special deals on XYZ. You click on the link to see why someone would have posted this as a response and you find that their comment ISN'T THERE! Since your post was about how you needed prayer for...
