Does *Speling* and *Badly* Grammar Count?
This month we've been talking about the deadly communication sins of advertising from my article, "The 12 Deadly Communication Sins of Advertising." What a coinkydink, eh? Today I'd like to talk about: *Badly* Grammar and *Speling* The written word has always required proper grammar, spelling and punctuation, but in recent years, email has become an accepted form of communication with our customers. Email is generally a more informal communication prone to incomplete sentences, abbreviations and typos. These are all generally accepted as appropriate among friends and co workers, not, however, for customers! Misspellings, typos and bad grammar all tell our customers that we don't take the time to do things properly. Done too often, it can make a message almost...