Art of Eloquence Blog — mother RSS

Here's a little bit of a funny take on communication technology for you this fine Friday Funny Day.  The following are tv commercials for Verizon and Motorolla's Droid Razr.  Notice the stark contrast in how mother/daughter and father/son react to graduation and moving away.  Here is the original Mother/Daughter commercial.  Later on, Verizon got some complaints and changed the commercial so that it didn't need subtitles.  I'm not sure what the complaint was or why the change, but in my humble opinion, the original was much funnier.  Here is the Father/Son commercial, also with subtitles.  Nobody complained there.  What do you think of the commercials?  Why do you think the original Mother's Day commercial was changed?  Why do you think the...

The 5th Deadly Communication Sin of Advertising is... Loooooooooong Sales Copy There is a controversy over this among the marketing gurus out there, but in my humble opinion, long sales copy only sells to men and, then, only when they are deeply interested in that subject. If you market to women, keep it brief! Most women are busy wearing many hats: wife, mother, housekeeper, baby sitter, teacher, medic, career woman... Most of the women I survey say that they don't have the time to read long, hype-y sales copy that doesn't reveal what they are selling until the very end. Most women like short and sweet ads that grab their attention and give them a way to find more information...