Liar, Liar Pants on Fire! I hope nobody reading this is making a practice of lying to their customers, but I have seen spam come through with subject lines like..."Knew you would appreciate this site!" and "How are you?" Anyone who knows me knows that I most certainly wouldn't appreciate a website that sells pornography so when I open an email to find this website link, I am a little miffed to say the least! This is an extreme example, but I have also seen subject lines that have nothing whatsoever to do with what they are selling. Most people find it offensive to open an email entitled..."re: your inquiry" only to find an ad for something that they had...
3rd Deadly Sin of Advertising: Feigning Ignorance Have you ever known someone who posted something on one of your business email groups knowing that it probably wasn't allowed but they would rather ask forgiveness than permission? When caught, they usually say something like..."Oh! I am so sorry. I didn't realize that wasn't allowed!" Now sometimes they truly had no idea that a certain rule exists, but many times they secretly hope they will get away with it and rely on the kindness of people to forgive their little sin. Be careful! I have seen people do this once too often and it can backfire in a big way. The net is a surprisingly small world. Many of your group members...
It's Dr. Seuss' Birthday today! To celebrate (and continue discussing “12 Deadly Communication Sins of Advertising"), let's talk about how advertisers can sound a lot like Dr. Seuss wannabees! It happens when marketing begins to hype it up. Here's the excerpt from the article on hype: "Error #2. Hype it Up Today's consumer is very savvy! People can spot hype a mile away-unless it is their own! Too much glitz and glam can make your company, product or service sound too good to be true. Just as I began writing this article, I got a phone call from a salesman who told me that I had been chosen to win a free computer, $1000 shopping spree to some website I...
So far this year, we have discussed several aspects of the importance of communication in every day life. Where most people only think of communication as speech-making, we discussed that the most important communication is in our relationships. Well, so far, we have only discussed this in general terms. Starting this month, I'm going to begin our discussions on specific areas of life. This is a discussion so I encourage you to share your thoughts and feelings on the issues I'll post the rest of this year. This month is Business Communication Month here at Communication FUNdamentals, as is this month's AoE Seminar Panel with Jill Hart from CWAHM.com (Christian Work at Home Moms) and her readers. So to start...
