Art of Eloquence Blog — wahm RSS

Effective Email (part one)

Communication has evolved a great deal in the technological age.  I've talked about what kinds of communication are best for various situations, I've pointed out the pitfalls of different forms of communication and I've discussed how they each have been misused.  This week, I'd like to begin a brand new series of articles that will share the details of writing an effective email. Email is a form of communication that most people use and are familiar with, but as JoJoism#20 states, "Do not mistake speaking for communicating.  One involves an ability and the other mastery."  The same concept is just as true of the informal written word called email.  Just because we do something often, doesn't mean we do it...

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Vote for Long or Short Ad Copy

The 5th Deadly Communication Sin of Advertising is... Loooooooooong Sales Copy There is a controversy over this among the marketing gurus out there, but in my humble opinion, long sales copy only sells to men and, then, only when they are deeply interested in that subject. If you market to women, keep it brief! Most women are busy wearing many hats: wife, mother, housekeeper, baby sitter, teacher, medic, career woman... Most of the women I survey say that they don't have the time to read long, hype-y sales copy that doesn't reveal what they are selling until the very end. Most women like short and sweet ads that grab their attention and give them a way to find more information...

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Are you a reluctant wahm?

Many of you may remember that last year my editor and dear friend, Carla Ives, and I were co hosting a weekly podcast on TalkShoe.  Well, Carla had some family issues that required her attention so she had to leave the show and most of her online presence for a while.  Well, you can't keep a brilliant woman down!  She's back with a new venture to add to her repertoire!  It's called The Reluctant and it is brand spankin' new! The site is only a few days old and it already has some wonderful articles for work at home moms who are either reluctant to have to work from home (are more used to or prefer working in a...

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