There is a new trend in advertising to sound as IF you are cursing, but aren’t actually using those words. This greatly bothers me. For example, here is a booking.com commercial. Here’s another one from Fresh and Easy Market: They can't think of a better creative way to market their products without using obvious substitutes for curse words? This commercial is on during family time. What is this teaching our children? Do they think they don’t get it? Shame on them! Now, I’m not one who says all words that take the place of swear words are bad. Most of those words don’t bring the image of swear words. They are creative and fun alternatives to saying whoops! Like oh...
Have you subscribed to Communication FUNdamentals’ RSS Feed? Don’t miss a post! x Humor Week concludes today with our usual Friday Funnies...on steroids! Sometimes humor results from an accident in advertising or the notices we find on the products we buy. They have some element of humor, especially when translated into English as in this sign from Nokia. The instructions and notices we find on products can be pretty funny. You've seen all the warnings that can be hilarious, but here is one I actually found that tickled my funny bone. We went to Red Lobster for Mother's Day, I brought home a "doggie bag" that had these surprising instructions. While I was both surprised and elated that this...
We've been talking about the deadly communication sins of advertising this month and I thought it appropriate to bring out the big guns of funny. WhatYouOughttoKnow.com has some fun videos that teach on various topics. This one is about Phishing:
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I don't normally post on Thursdays, but I began to notice a new Deadly Communication Sin of Advertising the other day that was confirmed for me just yesterday. Since this one is new, it's not part of my article, "The 12 Deadly Communication Sins of Advertising," BUT you should be aware of it. Here's how it works: You receive an email notifying you that you have a new comment to a Facebook post. It says you should check out this link for special deals on XYZ. You click on the link to see why someone would have posted this as a response and you find that their comment ISN'T THERE! Since your post was about how you needed prayer for...
3rd Deadly Sin of Advertising: Feigning Ignorance Have you ever known someone who posted something on one of your business email groups knowing that it probably wasn't allowed but they would rather ask forgiveness than permission? When caught, they usually say something like..."Oh! I am so sorry. I didn't realize that wasn't allowed!" Now sometimes they truly had no idea that a certain rule exists, but many times they secretly hope they will get away with it and rely on the kindness of people to forgive their little sin. Be careful! I have seen people do this once too often and it can backfire in a big way. The net is a surprisingly small world. Many of your group members...
