Art of Eloquence Blog — homeschooler RSS

Last week I shared part one of Should Your Child Be on Facebook?  I shared the benefits of allowing your older child to have a Facebook account.  I'll bet there were some things that surprised you, weren't there?  Well, this week, I might surprise you again when I share the drawbacks and even the dangers of having your child on Facebook. One big Facebook No No is if your child is under age.  Don’t start too young.  Facebook rules say you have to be 13 to create an account.  The only way around this is if you lie.  I've met some parents--even Christian parents--who tell me they allow their 11 year old children to misrepresent their age to Facebook in...

The 5th Deadly Communication Sin of Advertising is... Loooooooooong Sales Copy There is a controversy over this among the marketing gurus out there, but in my humble opinion, long sales copy only sells to men and, then, only when they are deeply interested in that subject. If you market to women, keep it brief! Most women are busy wearing many hats: wife, mother, housekeeper, baby sitter, teacher, medic, career woman... Most of the women I survey say that they don't have the time to read long, hype-y sales copy that doesn't reveal what they are selling until the very end. Most women like short and sweet ads that grab their attention and give them a way to find more information...