Today is the last day of March and so ends Business Month here at Communication FUNdamentals. Here is the last two issues from my article, "12 Deadly Communication Sins of Advertising." I pray these have helped you to increase your business success in 2011! Pushy Postscript Once you have made your point, back off, Buster! It is one thing to bring home a point; it is quite another pushy matter to pound your customer over the head with it. You goal should be to present the information so that the intelligent thing for your customer to do next is to call or visit your site to get more information. Long sales copy with different fonts, colors, sizes and six P.S.'s...
If' you're a Christian working a small business, you need to join me this morning! You may not realize it, but almost every aspect of your business involves communication skills. The more effective you are, the more success you'll have in your business. Jill Hart of CWAHM and a sampling of Christian Work at Home Moms join me this morning (9am PST/12pm EST) to share tips and techniques for better communication with your customers, co workers, suppliers, employees and more. We'll discuss tips for customer service, sales, marketing, your blog, website, dealing with co workers, social networking like Yahoo groups, Facebook and Twitter. Join us via your computer: http://www.talkshoe.com/tc/19736 Or call in to the show: Phone Number: (724) 444-7444 Call...
see more funny videos, and check out our Forever Alone lols! I think this sign may have needed an editor! It's always a good idea to have someone else read over your sign just to make sure you're on track with the message. Overcoming faith? I don't think that is the objective. UPDATE: A Facebook friend tells me that the church's name is "Overcoming Faith." To me, that seems to say they help you overcome your faith in God. She lives in the area and, though she also thinks it's confusing, she says she thinks they really mean to say that they desire to help people overcome things with their faith or through faith. I would never have thought so...
All this month I've been sharing from my article, "12 Deadly Communication Sins of Advertising" and today's installment is about whining. As mom would say... Have Some Whine with That Cheese. Be careful to look over your marketing message for anything that might seem unprofessional for your industry before it is sent out. Have you ever looked at some of those infomercials and cable TV commercials? Some of them make my daughter cringe. You may be a small business with a small budget, but you don't want to give the impression that you are a cheesy, cheap company. Aside from the issues I mentioned in previous posts like poor spelling or feigning ignorance, one of the ways small business owners...
Continuing this month with in-depth tips from my article, "12 Deadly Communication Sins of Advertising" is today's two-fold topic of being trite. Here are two closely related communication faux pas in advertising that results in most readers clicking the delete button or throwing away that flyer. Trite Right Nothing says blah like "Great!", "Fantastic!", "Superb!", "Marvelous!" and "FREE!" These words are so overused that they no longer hold any meaning for potential customers. Use unique words when you describe your products/services. Marvelous can mean almost anything! After all, one man's marvelous is another man's ho hum. These are typical sales words. They scream "I WANT TO SELL YOU SOMETHING!" Don't use them. SHOUTING!!!!!!!!!!!!!!! Speaking of screaming, don't use all caps...
