Whine and Please Marketing
All this month I've been sharing from my article, "12 Deadly Communication Sins of Advertising" and today's installment is about whining. As mom would say... Have Some Whine with That Cheese. Be careful to look over your marketing message for anything that might seem unprofessional for your industry before it is sent out. Have you ever looked at some of those infomercials and cable TV commercials? Some of them make my daughter cringe. You may be a small business with a small budget, but you don't want to give the impression that you are a cheesy, cheap company. Aside from the issues I mentioned in previous posts like poor spelling or feigning ignorance, one of the ways small business owners...