Art of Eloquence Blog — market RSS

Trite Right: Fancy Ads That Say...Blah!

Continuing this month with in-depth tips from my article, "12 Deadly Communication Sins of Advertising" is today's two-fold topic of being trite.  Here are two closely related communication faux pas in advertising that results in most readers clicking the delete button or throwing away that flyer. Trite Right Nothing says blah like "Great!", "Fantastic!", "Superb!", "Marvelous!" and "FREE!" These words are so overused that they no longer hold any meaning for potential customers. Use unique words when you describe your products/services. Marvelous can mean almost anything! After all, one man's marvelous is another man's ho hum. These are typical sales words. They scream "I WANT TO SELL YOU SOMETHING!"  Don't use them. SHOUTING!!!!!!!!!!!!!!! Speaking of screaming, don't use all caps...

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Stuff and Things

Continuing with Nostalgia Week, I thought I'd bring you this old fashioned market.  Take note of exactly what they sell. see more Oddly Specific Back in the Good Old Days, they had General Stores! I guess they didn't sell anything specific, just "stuff and things."  lol This store has a "general" message, but please leave a "specific" comment! lol

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