Art of Eloquence Blog — subject lines RSS

Liar, Liar, Pants on Fire!

Liar, Liar Pants on Fire! I hope nobody reading this is making a practice of lying to their customers, but I have seen spam come through with subject lines like..."Knew you would appreciate this site!" and "How are you?"  Anyone who knows me knows that I most certainly wouldn't appreciate a website that sells pornography so when I open an email to find this website link, I am a little miffed to say the least! This is an extreme example, but I have also seen subject lines that have nothing whatsoever to do with what they are selling. Most people find it offensive to open an email entitled..."re: your inquiry" only to find an ad for something that they had...

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