Art of Eloquence Blog — 12 deadly sins of advertising RSS

The Type is Ripe with Hype!

It's Dr. Seuss' Birthday today!  To celebrate (and continue discussing “12 Deadly Communication Sins of Advertising"), let's talk about how advertisers can sound a lot like Dr. Seuss wannabees!  It happens when marketing begins to hype it up.  Here's the excerpt from the article on hype: "Error #2. Hype it Up Today's consumer is very savvy! People can spot hype a mile away-unless it is their own! Too much glitz and glam can make your company, product or service sound too good to be true. Just as I began writing this article, I got a phone call from a salesman who told me that I had been chosen to win a free computer, $1000 shopping spree to some website I...

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