Have you subscribed to Communication FUNdamentals’ RSS Feed? Don’t miss a post! Before I start posting my 10 Quick Rules for Disagreeing in Grace, I want to start off Grace Month with an article I wrote a while back. Is Grace a Two Way Street? It talks about two news items where the speaker didn't speak in grace, but it also talks about how Christians should react according to God's Word and why that is most effective. Here is an excerpt from "Is Grace a Two Way Street?" "God gave each of us free will and there are times when folks will choose to be evil with their mouths. Sometimes they don’t mean it the way it sounded and sometimes...
Have you subscribed to Communication FUNdamentals' RSS Feed? Don't miss a post! x All this month I'll be talking about the role of grace and godly communication in our daily lives from our marriages, kids, neighbors, family, friends and co-workers to how we handle the phone and social media. I'll be sharing tips from my article, "Ten Quick Rules for Disagreeing in Grace" and expanding on it to include more insights. I'll even share some from my upcoming new study, Say What You Mean: Avoiding, Reducing and Resolving Conflicts. After checking out my article, for a little fun you can visit FIMM (Foot in Mouth Man) for some of his misadventures in miscommunication. There will be a new episode this...
Today is the last day of March and so ends Business Month here at Communication FUNdamentals. Here is the last two issues from my article, "12 Deadly Communication Sins of Advertising." I pray these have helped you to increase your business success in 2011! Pushy Postscript Once you have made your point, back off, Buster! It is one thing to bring home a point; it is quite another pushy matter to pound your customer over the head with it. You goal should be to present the information so that the intelligent thing for your customer to do next is to call or visit your site to get more information. Long sales copy with different fonts, colors, sizes and six P.S.'s...
All this month I've been sharing from my article, "12 Deadly Communication Sins of Advertising" and today's installment is about whining. As mom would say... Have Some Whine with That Cheese. Be careful to look over your marketing message for anything that might seem unprofessional for your industry before it is sent out. Have you ever looked at some of those infomercials and cable TV commercials? Some of them make my daughter cringe. You may be a small business with a small budget, but you don't want to give the impression that you are a cheesy, cheap company. Aside from the issues I mentioned in previous posts like poor spelling or feigning ignorance, one of the ways small business owners...
Continuing this month with in-depth tips from my article, "12 Deadly Communication Sins of Advertising" is today's two-fold topic of being trite. Here are two closely related communication faux pas in advertising that results in most readers clicking the delete button or throwing away that flyer. Trite Right Nothing says blah like "Great!", "Fantastic!", "Superb!", "Marvelous!" and "FREE!" These words are so overused that they no longer hold any meaning for potential customers. Use unique words when you describe your products/services. Marvelous can mean almost anything! After all, one man's marvelous is another man's ho hum. These are typical sales words. They scream "I WANT TO SELL YOU SOMETHING!" Don't use them. SHOUTING!!!!!!!!!!!!!!! Speaking of screaming, don't use all caps...
