Today is Memorial Day. There are no words to honor those who have given the ultimate sacrifice for their country. This video says thank you to them, to those they fought beside, to those who stand in their stead and to those who are at home waiting for them to come home.
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Continuing this month with in-depth tips from my article, "12 Deadly Communication Sins of Advertising" is today's two-fold topic of being trite. Here are two closely related communication faux pas in advertising that results in most readers clicking the delete button or throwing away that flyer. Trite Right Nothing says blah like "Great!", "Fantastic!", "Superb!", "Marvelous!" and "FREE!" These words are so overused that they no longer hold any meaning for potential customers. Use unique words when you describe your products/services. Marvelous can mean almost anything! After all, one man's marvelous is another man's ho hum. These are typical sales words. They scream "I WANT TO SELL YOU SOMETHING!" Don't use them. SHOUTING!!!!!!!!!!!!!!! Speaking of screaming, don't use all caps...
Over the last year, I've written tons of articles for the blog. Here is a very short list. I'd love to hear which ones are your favorites and why. You never know if these articles will be expanded to a full eBook in the future! ;D
1. The Case for Wrinkles
2. Ten Terrific Tips for a Less Trying Tongue
3. What Kind of Communication is Most Confusing to You?
4. You Might be a Skimmer...
5. Nitpicker's Anonymous
6. Weasel Words
7. How to Win Facebook Friends and Influence Tweeple
We'd love your feedback! Won't you cut in on the blog spammers and give us your thoughts? LOL
For the past several weeks, I've been talking about misused words. Some have been misused on purpose in order to deceive and some have been misused by accident due to the complexities of the English language. Today, I'd like to talk to you about the words that are misused on purpose for humor or for effect. Shakespeare was famous for inventing or coining words. Many of the words we use today are words he created. I've dabbled in the creation of words here and there in order to entertain and to make a point. But is there a point at which intentionally misusing words becomes confusing and counterproductive? Indeed there is. I'd like to start off by citing a few...
For almost 8 years I've been talking about the incredible power of speech communication. Words are powerful things. After all, God spoke the world into existence! "God said let there be light and there was. For years I've been telling you about the power of words and now I can show you just how powerful words can be...
This sign demonstrates the unbelievable power of words...to forbid dying...at least right there! LOL
For more fun with communication, visit Art of Eloquence.com!
