Continuing this month with in-depth tips from my article, "12 Deadly Communication Sins of Advertising" is today's two-fold topic of being trite. Here are two closely related communication faux pas in advertising that results in most readers clicking the delete button or throwing away that flyer. Trite Right Nothing says blah like "Great!", "Fantastic!", "Superb!", "Marvelous!" and "FREE!" These words are so overused that they no longer hold any meaning for potential customers. Use unique words when you describe your products/services. Marvelous can mean almost anything! After all, one man's marvelous is another man's ho hum. These are typical sales words. They scream "I WANT TO SELL YOU SOMETHING!" Don't use them. SHOUTING!!!!!!!!!!!!!!! Speaking of screaming, don't use all caps...
Art of Eloquence has never done anything like this in the entire eight years we've been in business! Studies and research show that effective communicators are happier and have deeper relationships than their less articulate counterparts. The Bible is FULL of scriptures (hundreds and perhaps thousands of them) that instruct us in the proper use of our mouths, lips, tongue and words. This because our communication either promotes peace or invites war. It was for this reason that I wrote 21 Days to More Godly Communication and it is for this reason that I created a secret page link on that eBook where I continue to write scripture-based communication articles to this day! We believe that studying what the Lord...
I have a very special treat for my homeschool friends this week! The authors of the brand new book, One By One: The Homeschool Group Leader's Guide to Motivating Your Members, are joining me for a free seminar this Wednesday and YOU'RE INVITED! Kristen and Denise have a great deal to share about topics all homeschool group and co op leaders share. Ever wonder how to motivate your teens? How to avoid burnout? How to communicate in a way that gets positive results in your homeschool group or co op? Well, the Wednesday at 3:30pm EST/12:30pm PST you will get all your answers and MORE! Come join us! The live event is free! When: Wednesday, March 10th Time: 3:30pm EST/12:30pm...
Ok this is soooo cool! I've never done anything like this before. You are going to love this. I got the idea by looking at things closely and finding hidden images in them. Once I started, I couldn't help but notice them everywhere! What's this got to do with Christmas? Well...I found that most everything in life, whether man made or God made has something hidden in it to show us that He loves us. That he was born to die for us because he loved us so very much. So I created an eBook I call "God is Everywhere" and I illustrated it with pictures where each one has a hidden image to remind us that God loved us...
