Art of Eloquence Blog — internet marketing RSS

If you build it and they come, then what?

In the movie, Field of Dreams, Kevin Costner’s character heard, “If you build it, they will come.”  He built it and they came.  They came…in droves.  The movie ends what? I remember watching the end of this movie wondering what they would do now.  What would they charge?  How would they collect the money?  What if someone could see it from the road and didn't want to pay?  Where would all those hundreds of fans stay after the game? So many adopted this tag line after that movie came out.  If you build it, they will come.  I remember an internet marketer who began using it as a way of letting his clients know that it didn't end there for websites either. ...

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Foot in Mouth Marketing

Do you ever wonder if FIMM has infiltrated the marketing world?  Have you noticed recently how many newsletters, sales ads, cable TV commercials and products have gone out without benefit of a good editor? There's a funny that's been making the internet rounds for years which shows you the power of the human mind to grasp the meaning of the written word even though certain letters are missing. "Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae...

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