Art of Eloquence Blog — Field of Dreams RSS

If you build it and they come, then what?

In the movie, Field of Dreams, Kevin Costner’s character heard, “If you build it, they will come.”  He built it and they came.  They came…in droves.  The movie ends what? I remember watching the end of this movie wondering what they would do now.  What would they charge?  How would they collect the money?  What if someone could see it from the road and didn't want to pay?  Where would all those hundreds of fans stay after the game? So many adopted this tag line after that movie came out.  If you build it, they will come.  I remember an internet marketer who began using it as a way of letting his clients know that it didn't end there for websites either. ...

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