Art of Eloquence Blog — marketing RSS

Communication skills are so much more than making speeches.  They are vital for every day life.  Those in advertising know just how important a single word can be in making an impression on their client's potential customers.  However, I don't think the authors of these little gems had a clue how it would come across...  Take a look: Interesting Ads and Signs Now is your chance to have your ears pierced and get an extra pair to take home, too. (For those times when you want to show you're "all ears"!) We do not tear your clothing with machinery. We do it carefully by hand. (That's comforting!) Save regularly in our bank. You'll never reget it. (I think I'll regret...

Do you ever wonder if FIMM has infiltrated the marketing world?  Have you noticed recently how many newsletters, sales ads, cable TV commercials and products have gone out without benefit of a good editor? There's a funny that's been making the internet rounds for years which shows you the power of the human mind to grasp the meaning of the written word even though certain letters are missing. "Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae...