New FB Practice: Weird, Impersonal or Professional?
I just had to put this to you and ask what you all think about this new Facebook practice. More and more people are setting up Facebook fan pages. Companies have one, authors, entertainers...Bubble Wrap! Everybody has a fan page. However, the practice of trying to keep your fans "engaged" has taken its toll on the page owners time.
I usually post three or four times a day on my fan page, but some people post ten or twenty times a day on their fan pages. I could see how that might become combersome. So what's a page owner to do? Outsource! Many Facebook fan page owners are now hiring a Virtual Assistant to take care of these daily tasks for them.
Sometimes it's not readily apparent. The VA posts as if she is the page owner and says what that page owner might say the way she might say it. But other times it's fairly obvious that the person posting isn't the page owner. At what point is this considered weird or impersonal? In an effort to be professional, some page owners have hired people that make it fairly obvious the page owner doesn't spend any time on her own fan page.
Do you feel cheated if the page owner isn't the one posting? After all, you "liked" her fan page to find out more about her and what she has to offer. Or do you feel like it's much more professional to have a third party posting? After all, you don't expect a busy celebrity to have the time to post on Facebook 20 times a day.
What gives it away that it's not really the page owner posting? Does it bother you? Would you rather she did all the posting even if it were less often? Or do you think it's perfectly acceptable or more professional to find someone specifically hired to do all the Facebook fan page postings? What say you?
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