Nine out of ten of you won’t read this, but you SHOULD!

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Reading newspaperHave you noticed that some of social media posts will garner tons of “likes,” retweets, shares, and comments, but others…well…they just don’t?  It seemed to me that the ones that are the most important are commonly in the latter group.  Frustrated, I looked deeper into this issue and was surprised by what I found.  I think you will be too, but it’s an important communication lesson for us all in the Technological Age.  By the way, I encourage you to read through to the end of this blog post.  You’ll see why when you get there.

That old saying “I’m just too broke to pay attention” is becoming a sad reality in today’s society-especially in light of the current and equally sad economy.  Do you ever feel like people don’t pay attention to what you post on Facebook or read your emails?  Well, I ran an extended experiment on my fan page, Facebook wall, Twitter and Google + accounts and found some very interesting results.

What I Noticed

* Over the last several years, there has been a steady decline in newspaper and magazine subscriptions in favor of finding snippets of news on Facebook, Twitter and other internet forums.

* In the last few years, there has been a marked increase in the number of times I’ve had to play email volleyball in order to clarify something that the other party had inexplicably missed in my original communication.

* In the last year or two, more and more friends of mine were unsubscribing from newsletters, blogs and email lists that they once were quite involved in.

* Recently, there is a significant decrease of discussion on blogs and about online newsletters.

* Quite recently, there has been a distinct increase of memes and pictures posted on social media.

The Experiment

I conducted an extensive experiment on both my Facebook fan pages, my Facebook wall, Twitter/Google + account, my newsletter and my blog for the last year or so.  I posted all manner of media including videos, blog posts, notes, pictures, memes and one liners.

The Results

Pictures (memes) get the most likes and comments.  Anything with more than a few lines of text get very few.  Links to articles, newsletters or blog posts don’t get read or responded to much because people have to take the time to click on it.

So, the more removed something is from where people see it and the more words it has, the less response there is.  Further, the less likely that response reflects that the person had actually READ the article, listened to the audio or watched the video–even if people say they are interested in the topic.

Controversial topics garner the most response with unique comments about frustrating issues people are currently facing (especially if the comment has only a few lines of text) coming in second.

So Why Don’t People Read Anymore?

They’re just too broke to pay attention!  Most people are so busy trying to make a living that they no longer have time to make a life.  They run from family functions to kid’s activities to shopping to work and back home again, home again jiggety jig.  Too busy and too involved in their own stuff to pay attention to their friends, neighbors and extended family.

What to Do in Order to Get Your Ideas Across these Days

If you are trying to get a message across for ministry or business or a cause you support and you want to make sure your thoughts get noticed, start first with picture (meme) that has little to no text, but in a creative way asks a provocative question or makes a unique or humorous statement.  Then, as people comment on it, introduce your supporting ideas and details.

Do You Read?

Be honest.  Have you ever been caught having to admit you hadn’t read someone’s email thoroughly?  Have you ever posted a comment on Facebook only to find you had completely misunderstood his post because you hadn’t read it carefully?  Have you ever tweeted a reply based on a Twitter article title and discovered egg on your face because you hadn’t actually READ the article which had nothing to do with what you thought the title suggested?

My Challenge

I challenge you to read what you may not think you have time for and to take the time to read it carefully.  You just might learn something that will bless your life or the lives of others you know.  You will save yourself time in the long run because you will truly understand what is being communicated to you and you will reduce the amount of conflicts you have with others because you’ll get it right the first time.  I challenge you also to pass this blog link around to educate and encourage others to take the time to read.

Thank You

Another advantage of taking the time to read fully and carefully is that sometimes you are rewarded for doing so.  It’s kind of like staying in the theater after a movie and watching the credits.  My dad likes to leave the theater as soon as the movie is over.  My dh and I always stay til the very end of the credits until they turn the lights back on.  Why?  Very often at the end of the movie is a bit of fun, a surprise or a story resolution you’d never know about unless you stayed and paid close attention.  Sometimes it’s the best part of the movie!

If you’ve read all the way through this, admittedly, very long blog post, I’d like to thank you!  I will put the names of all those who leave a comment with their thoughts/experiences and say they shared this link with others into a drawing for a free gift or a gift certificate.  Your choice.  You have until the end of the month to do so before I draw a name.  Please make sure to have your email address on your comment so I can contact you if you are our winner.

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If you liked this post, read…Seven Reasons Why YOU Should Sign Up for the Art of Eloquence Newsletter!  This month I’ll be sharing newsletter articles on two other disturbing communication trends you need to know about and what YOU can do about them!

NOTE: And don’t forget to check out our incredible Fire Sale this month!  Here’s what one customer had to say: “I can’t believe the awesome deal that you are offering on this set of e-books, JoJo! I just ordered mine!  These are totally amazing! Thank you for such a great deal!” -Candy F.

CONTEST WINNER: April!

Congratulations to April who posted her comments and shared this blog post (actually several times) on March 4th!  I am notifying her via email so she can obtain her prize!  Thank you all for posting your thoughts and for sharing the blog article with your friends!

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There's No "Busy-ness" Like Slow Business!

There’s No “Busy-ness” Like Slow Business!
By JoJo Tabares

If you have ever been on the receiving end of the kind of  communication where you felt nobody took the time to listen to you, you might be tempted to utter this common phrase: “You’re so broke you can’t pay attention.”

Even before the bottom fell out of the economy, people were busy.  The culture of life has changed in the last hundred years from those close-knit families who spent time with their friends and neighbors eating home-cooked meals prepared by moms who spent hours with their daughters cooking and learning together.  In the modern world, moms work either away from home or from home.  We don’t have time to spend two hours preparing a meal and with the invention of the microwave, thankfully, we don’t have to.  This is helpful because we have to take Johnny to football practice and Cindy to her gymnastics lesson after we drop off Tony at his clarinet lesson…or is that Thursday?

I, too, am guilty of “busy-ness” as I try to make ends meet around a growing son with varied interests.  And it’s no wonder those ends don’t meet; they have to travel around work and activities and cleaning and laundry and hundreds of email messages!

I once saw a documentary done in the 1950’s predicting that the free time of a homemaker would significantly increase in the 1970’s as modern technology invented new and faster ways for mom to get her work done.  It pictured her pushing a button to clean her house and cook her meals while she had time to sit and read a magazine.  I must have missed that boat because I sailed right through the 70’s and 80’s and never noticed!  I don’t even buy magazines anymore because I simply don’t have time to read them!

Today’s husband is busier than ever too!  He may work long hours because his employer didn’t want to hire another employee so he was given a slight raise in pay and twice the workload!  Or he is busy working two jobs because his first employer doesn’t quite pay the bills!  When he gets home, he has to fix the dishwasher that was supposed to make his wife’s life so much easier.  Oh and don’t forget that Jimmy’s Cub Scout meeting is tonight at 6 and can you show him again how to tie that knot?

With all the things that keep us busy, one thing has suffered greatly: our communication.  Not only don’t we have the time to have a good chat with our friends; we don’t have the focus to pay attention to what they said (or emailed) when we do!  Monica’s got six things on her mind that she’s got to do before she puts head to pillow.  Right now she’s on the phone listening to Aunt Mildred tell her about her gout while she is cooking dinner which has to be ready and eaten by 6:05pm or she won’t get Timmy to piano on time!   Somehow she missed the part where Aunt Mildred asked her if she could send Timmy a puppy for his birthday.  “Uh huh”  wasn’t an answer to her question, it was merely a filler for conversation lulls when she had to take the roast out of the oven!  The puppy arrived a week later and now Monica’s busy alright!

So with all the “busy” going around these days it is small wonder that our relationships are often strained and our life is somewhat frustrating as we struggle to clear up misunderstandings. I’d like to offer a few tips that come under the heading of “do it right the first time and you won’t have to do it again!”

I had a customer whose young child thought Art of Eloquence was Art of Elephants!  It was so cute coming from a young child.  However, I’ll be willing to bet you have had similar experiences with adults.  I know I have.  Ever have an experience like this?

One of my newsletter subscribers had unsubscribed and was kind enough to leave me some feedback as to why.  She said that she was no longer teaching art class at the co op so she wasn’t going to need any art supplies.  Now she’d been a subscriber for two years!  In that time she couldn’t have spent any time reading my website or my newsletter or it would have been readily apparent that Art of Eloquence didn’t sell art supplies.  lol  What I wondered was how often she might have thought, “Gee!  As soon as I find a minute, I should look to see if anyone offers a creative speech course.”

We miss out on so many opportunities because we aren’t taking the time to notice what is around us.  I get a lot of SPAM so I am constantly deleting emails.  I do so fairly quickly sometimes and I have, on occasion, missed an email that I had been waiting for.  In my haste, I deleted the very email I needed!  Had I not taken the time to follow up, I would have completely missed this opportunity!

As busy as we are these days, it’s important to take the time to listen to Aunt Mildred, to slow down and be careful that we don’t miss a part of someone’s email or the entire communication!  It actually takes much more work and time to fix an issue, especially if the issue that follows involves hurt feelings due to a misunderstanding.

The last issue I want to share with you is a request I received to contribute to an event a ministry was hosting.   They must have found my website on some search engine and were emailing everyone asking for donations.  When you own a business, this is not uncommon and Art of Eloquence often donates to worthy causes.  However this request was different.  You see they must have been in a hurry to send out all their emails.  How do I know they didn’t take the time to even read through my website?  They were asking for artwork!   I am a busy entrepreneur with a ministry of her own so I am sympathetic to those who have a lot on their plate.  However, many of the people they contacted may not understand and could very easily have taken offense.

First, when you own a business, you receive a great deal of requests to donate to various charities, events, and to individuals.  I have had people email asking for free studies just because they couldn’t afford to buy them.  Business owners are hard workers and some may feel they work for very little pay especially in an economy that doesn’t allow for the larger sales they used to have.

Now put yourself in the shoes of this business owner working harder to make a less lucrative income for his family when along comes Mary Ministry asking for free stuff.   How inclined is he to give, even to a ministry, to someone who hasn’t even taken the time to read his website enough to know what he sells.  Not only has Mary Ministry probably lost a donation, but her ministry has probably been tarnished in the eyes of this business owner.  That’s a much more significant loss to Mary than just a prize donation!  What’s worse is Mary will probably never know or have an opportunity to repair her ministry’s image in his mind.  He’ll probably just delete the email, mutter to himself, and move on with his busy day.

Saying “I’m busy” these days is kind of like saying “I breathe.”  Everyone is busy.  Aunt Mildred is busy with her life too, but she took the time to pay attention to what Timmy wanted for his birthday and to call you and ask if it was alright with you to send it.  Bob Business is busy, but if you were his customer, wouldn’t you feel slighted if he didn’t answer your inquiry?  What if, instead of carefully answering your questions, he sent you a form email with answers to typical issues people have that didn’t happen to include yours?

We are busier these days than ever before, but if we don’t pay attention, we run the risk of paying an even bigger price for miscommunication later on…because there’s no “busy-ness” like slow business!

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JoJo Tabares holds a degree in Speech Communication, but it is her humorous approach to communication skills which has made her a highly sought-after Christian speaker and writer.  Her articles appear in homeschool publications, such as Homeschool Enrichment Magazine and The Old Schoolhouse Magazine, which also endorses her Say What You Mean curricula.  You can also find JoJo on web sites such as Crosswalk.com and Dr.Laura.com.  For more information on communication FUNdamentals and Christian-based communication skills for the whole family, please visit http://www.ArtofEloquence.com

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