Art of Eloquence Blog — ads RSS

It's Dr. Seuss' Birthday today!  To celebrate (and continue discussing “12 Deadly Communication Sins of Advertising"), let's talk about how advertisers can sound a lot like Dr. Seuss wannabees!  It happens when marketing begins to hype it up.  Here's the excerpt from the article on hype: "Error #2. Hype it Up Today's consumer is very savvy! People can spot hype a mile away-unless it is their own! Too much glitz and glam can make your company, product or service sound too good to be true. Just as I began writing this article, I got a phone call from a salesman who told me that I had been chosen to win a free computer, $1000 shopping spree to some website I...

Communication skills are so much more than making speeches.  They are vital for every day life.  Those in advertising know just how important a single word can be in making an impression on their client's potential customers.  However, I don't think the authors of these little gems had a clue how it would come across...  Take a look: Interesting Ads and Signs Now is your chance to have your ears pierced and get an extra pair to take home, too. (For those times when you want to show you're "all ears"!) We do not tear your clothing with machinery. We do it carefully by hand. (That's comforting!) Save regularly in our bank. You'll never reget it. (I think I'll regret...