Memorial Day Tribute

Today is Memorial Day.  There are no words to honor those who have given the ultimate sacrifice for their country.  This video says thank you to them, to those they fought beside, to those who stand in their stead and to those who are at home waiting for them to come home.

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Trite Right: Fancy Ads That Say…Blah!

Continuing this month with in-depth tips from my article, “12 Deadly Communication Sins of Advertising” is today’s two-fold topic of being trite.  Here are two closely related communication faux pas in advertising that results in most readers clicking the delete button or throwing away that flyer.

Trite Right
Nothing says blah like “Great!”, “Fantastic!”, “Superb!”, “Marvelous!” and “FREE!” These words are so overused that they no longer hold any meaning for potential customers. Use unique words when you describe your products/services. Marvelous can mean almost anything! After all, one man’s marvelous is another man’s ho hum. These are typical sales words. They scream “I WANT TO SELL YOU SOMETHING!”  Don’t use them.

SHOUTING!!!!!!!!!!!!!!!
Speaking of screaming, don’t use all caps and don’t use a barrage of exclamation marks. Marketing copy with a large quantity of words in all caps (or a sea of exclamation points!!!) gives the impression that you are an amateur. Nobody wants to pay an amateur. They want a professional.

How do you react when you see an email with fourteen colors and six kinds of font in four sizes that boasts generic, insincere verbiage such as:

FREE Sample!

INCREDIBLE Results!!!

Fantastic DEAL!!!!

I don’t know about you, but it’s enough to make me yawn!  What’s so incredible and fantastic about your product?  In fact, what is your product? What kind of deal are you talking about and this is a free sample of…WHAT?  I’m a fairly smart gal.  If you tell me what it is, I’ll be able to decide for myself if it’s an incredible deal.  Heck, I may even want to buy it!

However, give me a bunch of overused, generic terms not so efficiently cloaked in hype and wrapped with a colored ribbon, and I don’t really care if you’ve got the cure for my lifetime illness, I’m outta there!

It’s simple, really.  Just give me the facts, tell me what your product can do for me and give me the information so I can look up the details when I’m ready.  I don’t need “Pomp and Circumstance.”

A similar marketing technique that borders on scam is to use flowery religious language in order to attempt to solicit business or donations.  These usually begin: “Greetings in the holy name of our Lord and Father…”  I think it comes off in bad taste when an ad appears to use religion or God in order to make money.  Somehow this appears to be more of a technique than a genuine motive.  I think it also leaves a bad impression on the nonreligious as it makes all religious people appear self-serving.

What do you all think?  What experiences have you had with companies who market using these techniques?

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Vote: Your favorite article of 2010

Over the last year, I’ve written tons of articles for the blog.  Here is a very short list.  I’d love to hear which ones are your favorites and why.  You never know if these articles will be expanded to a full eBook in the future!  ;D

1. The Case for Wrinkles

2. Ten Terrific Tips for a Less Trying Tongue

3. What Kind of Communication is Most Confusing to You?

4. You Might be a Skimmer…

5. Nitpicker’s Anonymous

6. Weasel Words

7. How to Win Facebook Friends and Influence Tweeple

We’d love your feedback!  Won’t you cut in on the blog spammers and give us your thoughts?  LOL

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“UNwords” and How to Handle ‘Em

For the past several weeks, I’ve been talking about misused words.  Some have been misused on purpose in order to deceive and some have been misused by accident due to the complexities of the English language.  Today, I’d like to talk to you about the words that are misused on purpose for humor or for effect.

Shakespeare was famous for inventing or coining words.  Many of the words we use today are words he created.  I’ve dabbled in the creation of words here and there in order to entertain and to make a point.  But is there a point at which intentionally misusing words becomes confusing and counterproductive?  Indeed there is.

I’d like to start off by citing a few words that have been coined, created, made up.  I’ll share some research I found about each of them and whether or not they are considered acceptable and understood.

1. Ginormous

The first use of Ginormous was in 1948 as British “military forces’ slang”.  It’s a blend of gigantic and enormous and refers to something extremely large or gigantic in size.  Ginormous is a word that is currently acceptable to use, but only in informal conversation.  It is considered a bit too childish a word to use in formal or business settings.

2. Frugal

Frugal was one of the thousands of words created by William Shakespeare.  It’s first use was in 1598 in The Merry Wives of Windsor and has become part of the common English terms. I don’t think I have to tell you its meaning.

3. Chillax

Chillax was first used in about 1996 by teens to mean a combination of chill and relax.  It’s usually only acceptable if you are somewhere between 14 and 20 and, then, only when not directed toward a parent!

4. Nucular

Nucular is actually a mispronunciation of the word Nuclear.  It appears to have been brought into the limelight by former President George W. Bush, but I have been told that it is pronounced this way by some Southerners.  Nucular is not an acceptable way to pronounce nuclear as evidenced by the numerous times former President Bush was chastised for it.

5. Irregardless

Now here’s a word that has been misused by the general public since at least 1874!  It is thought to be a combination of irrespective and regardless.  “Irregardless” of its widespread misuse for more than 130 years, it has not endeared itself to the dictionary powers that be!  Thus it is considered just plain wrong.

I have been known to create a word here and there as well.  You may have read my monthly FIMM column where I report his misadventures for your amusement and “confusement!”   Additionally, you might have read my recent communication article, My Reasons vs Your Excuses, where I talk about “reascuses” being a blurring of reasons and excuses.

Making up your own words can be fun and entertaining, but as I said before, it can also be confusing.  Here are some tips for using “unwords.”

1. Use quotes.

When using a word you have made up, put quotes around it to offset it from the sentence allowing your reader to understand that this is something unusual.

2. Have them make sense.

The reader should have little trouble gaining the meaning of your new word from the context of the sentence.  Making your reader struggle and strain (“strainuggle?”) to decipher your communication is frustrating at best.

3. Don’t over do it!

Having “muchomany” “unwords” in your sentence, even if “everyonebody” can follow your line of “rethinking,” can be quite cumbersome and perhaps even “megasupericiously” “confusicating!”

This concludes your lesson on when it is “okey smokey” to “use-ify” “unwords.”   I now return you to your regularly scheduled blog!

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JoJo Tabares holds a degree in Speech Communication.  Her Christian and humorous approach to communication skills has made her a sought after speaker.  JoJo’s articles have appeared in various homeschool magazines and websites such as Dr. Laura.com.  Her Say What You Mean curricula is endorsed by The Old Schoolhouse Magazine and her eBook, Say What You Mean When You’re in Business, has been used by direct sales leaders and small business owners alike.  For more information, please visit http://www.ArtofEloquence.com

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The Power of Words

For almost 8 years I’ve been talking about the incredible power of speech communication.  Words are powerful things. After all, God spoke the world into existence!  “God said let there be light and there was.  For years I’ve been telling you about the power of words and now I can show you just how powerful words can be…

This sign demonstrates the unbelievable power of words…to forbid dying…at least right there! LOL

For more fun with communication, visit Art of Eloquence.com!

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Email Poll

Email is the number one preferred method of communication these days, but is our email communication effective?  What renders it ineffective?  What could strengthen it and make it more persuasive?  When would it be best to just pick up the phone?  These are the issues I’m going to be covering in a new article series I’m writing exclusively for my newsletter subscribers over the next several months.  If you are not currently receiving our newsletter, you can subscribe here.

It started with this month’s newsletter article and continued with a discussion I had with my dad last week, but I believe most of the misunderstandings now take place over the internet.  Email, texting, social media and Yahoo groups are immensely popular ways to communicate these days.  As of February of this year, Facebook alone has 175 million people logging in each day (according to Facebook COO, Sheryl Sandberg).  Studies show that only 7% of face-to-face communication is made up of the words we use.  The rest is in our body language, facial expressions, tone of voice, etc.  This means that most of our communication with each other now takes place devoid of 93% of what makes up communication in a face-to-face conversation.

Apparently all our texting habits and email shortcuts are having an ill effect on our communication skills.  A study done in 2005 by the Journal of Employment Counseling revealed, “Employers said students needed stronger writing skills; more training on professional uses of e-mail; and additional education regarding self-expression, impression management, and avoidance of slang.”

This brings me to my discussion with my dad last week.  How much does society’s lack of effective email communication skills contribute to misunderstandings and hurt feelings? Does a person’s poor grammar, spelling, lack of punctuation, overuse of abbreviations and general lack of communication skills over email present an image such that what he says isn’t taken seriously?  And if so, in which situations is that most detrimental?

According to research, our general lack of effective communication skills combined with our reliance on technology instead of face-to-face communication is a huge societal problem.  I thought I’d conduct a little unscientific poll to see what my readers think about this issue. Would you mind answering 3 questions for me and passing this link along to those you know?  I’d love to get as many responses to this as I can before I begin my article series on email.

As the two men from Bartles and James used to say, “Thanks again for your support!”

1. Would you be less likely to be persuaded of something if it were presented by someone whose email or post was riddled with spelling and grammatical errors or who used words incorrectly?

2. Would you be less likely to consider someone’s business proposal seriously if it came in the form of a poorly written email?

3. Would you be inclined to think someone is less intelligent if his email contained multiple errors that were obviously not just typos? (using an incorrect word, repeated spelling errors, bad grammar, etc.)

BONUS QUESTION:  Do you have any email pet peeves?

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Can you spot the errors?

I thought we’d have some fun with words today.  Here are a list of sentences, each with a “miss steak” in them.  Can you spot the errors?  If you can, get your kids and let them have a go!

1. I except your challenge to compete in the race with one hand tied behind my back!

2. Your pleas for mercy had no effect on him.

3. What am I suppose to do about her?

4. He came towards me with a look of sadness.

5. The medicine didn’t affect her sleep, but she did have several other side effects.

6. I could care less if he doesn’t take me to the dance!

7. For all intensive purposes, I am no longer an employee of Acme Bubble Company.

8. It was then that I knew that the pizza was more than I could eat.

9. I was unable to illicit any information from the police due to the ongoing investigation.

10. I use to be able to recite all the state capitols in two minutes.

I’ll be posting the answers tomorrow!

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Here are the answers:

1. I except accept your challenge to compete in the race with one hand tied behind my back!
2. Your pleas for mercy had no effect on him.
3. What am I supposed to do about her?
4. He came towards me with a look of sadness.
5. The medicine didn’t affect her sleep, but she did have several other side effects.
6. I couldn’t care less if he doesn’t take me to the dance!
7. For all intensive intents and purposes, I am no longer an employee of Acme Bubble Company.
8. It was then that I knew that the pizza was more than I could eat.
9. I was unable to illicit elicit any information from the police due to the ongoing investigation.
10. I used to be able to recite all the state capitols capitals in two minutes.

BONUS: On the picture of the SAT prep book: 23nd 23rd Edition.

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Words Matter Week: Descriptive Words Entry!

Today is Day Four of the National Words Matter Week Contest!  In addition to posting  our blog link(s), today you have an additional way to enter and have fun with our contest!

Today’s Extra Entry:

Here is our extra entry rules for today, Thursday, March 4th:

The key to effective communication is our vocabulary.  The more descriptive our words are, the more effective we are at communicating our message.  Here are a list of Plain Jane words that aren’t very descriptive.  What words could you use instead of the following that would be much more descriptive?

Good, Bad, Nice, Loud, Fun, Big, Small

Please email your list to jojo@artofeloquence.com and please put “WMW Contest” in the subject linke.  Each descriptive word will count as an additional entry in our contest!

Enter early and often!

The one with the most entries at midnight on Friday, March 5th will win an Art of Eloquence Value Package of his/her choice!

Check back tomorrow for yet another way to enter this contest or…subscribe to Communication FUNdamentals so you don’t miss a post!

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Words that bug you

FuzzySpider11Insects are little pests in our homes.  They don’t really belong there and they just annoy us as we have to deal with them either one at a time or, heaven forbid, in swarms!

Unnecessary words are the same way in our communication.  Ever talk to someone who takes the long way around a conversation?  Someone who walks around the block a bit before he finally spits out what he wants to say?  Ever in a hurry and need an answer to a question quickly but the person you happened to ask has swallowed a dictionary?  Does it BUG you?  LOL

Sometimes we need a “Just the facts ma’am” moment, but we live in a “let me tell you all about it” world.  FDR once said “Be sincere; be brief; be seated.”   Sometimes a good idea for more than making speeches. ;D

A friendly reminder from Art of Eloquence.com, the Communication FUNdamentals!

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Extra! Breaking Word News w/Dr. Word Wielder!

Extra!!  Extra!!  Breaking Word News!!

This just in from the Rather Be Writing blog!  Dr. Word Wielder has a special word lesson for you over on Rather Be Writing today!  Dr. Word Wielder is the most articulate word teacher on the net.  Here are Dr. Word Wielder’s Quick Quiz Questions:

“The quandary can be quelled by calculating the qualifying answers and inserting them into a post in your que of blog entries. Then the readers shall reappear here to respond with a link to the web address wherein you have posted your response to these questions. Return again and read the Exam Explanations and Answers which I shall record on this page in a day or so.


1. Hectic or Helpful Homonyms. The Egyptians were ruled by a (farrow or pharaoh) who sat on a (thrown, throne) chair. Pick the correct homonym for the sentence to make sense.


2. Ideal or Idiotic Idioms. The musician who won the national finals at the Gospel Music Association (A. forgot himself OR B. went off the deep end) when he heard his name announced over the public address system. Choose the correct idiom.


3. Wise or Wacky Words. Automaton. Is it: A. Automatic matching OR B. a robot or mechanical person? Select the proper definition.


4. Comical or Cute Coinage. Editoreyesis. When one’s eyes insist on noticing grammatical errors almost everywhere his or her eyes look, making general reading more like an editing experience. People with this condition tend to be hardest on themselves.”

You may post your answers here or go to Dr. Word Wielder’s post and answer them there.  He will be posting the answers in a day or two so do check back with him to see how well you did!   I’ll answer in just a moment.

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