Liar, Liar Pants on Fire!
I hope nobody reading this is making a practice of lying to their customers, but I have seen spam come through with subject lines like…”Knew you would appreciate this site!” and “How are you?” Anyone who knows me knows that I most certainly wouldn’t appreciate a website that sells pornography so when I open an email to find this website link, I am a little miffed to say the least!
This is an extreme example, but I have also seen subject lines that have nothing whatsoever to do with what they are selling. Most people find it offensive to open an email entitled…”re: your inquiry” only to find an ad for something that they had never *inquired* about. If you do send out emails, for whatever reason, keep your subject lines pertinent to your message.
While legitimate ads may not be sent as spam, they can resemble spam because they use the same untruthful tactics. In the interest of making their subject lines POP so they will have a better chance of being opened, some advertisers bend the truth of their subject lines just a tad. “This is what you asked for!” Even if I did ask for it, what is it I was supposed to have asked for? The subject line has nothing whatever to do with the ad for a purple Rolex watch on sale for only $9.97!
If I find a headline or subject line that has nothing to do with the ad, it feels like spam to me and I won’t buy anything from that company–even if I had subscribed to their newsletter and bought from them in the past. Lying just turns me off, even a small, white, ad lie. What say you? What’s been your experience?
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