Did you really want to DO that on Facebook?

A while back, I posted, Did you really want to say THAT on Facebook? so when an obscure Facebook “friend” posted this on my wall, the idea for Did you really want to DO that on Facebook? was birthed.

It happens occasionally on Facebook.  I call it the I’ve Got a Christian Cause so the Ends Justifies the Means Disease.  This is where people send you a friend request and then never interact with you.  They never reply to or “like” any of your posts, never answer when you post on theirs, never post on your wall UNTIL…they begin asking for help with their ministry/business.

I don’t mind if, once in a while, one of my Facebook friends lets me know they are involved with a charity and asks for my help by posting on my wall.  If I can afford to give, the cause is something I believe in and the charity is on the up and up, I’ll help.  If I can’t, maybe I can simply pass along the information.  Just by virtue of it being posted on my wall, allows my Facebook friends to see the need.  However, when someone ONLY posts on my wall for the express purpose of advertising their wares or plugging even a legitimate charity in a way that smacks of spam, I see that as a problem.  Here’s what I mean.

This particular person posted a very long comment about his charity on one of my most popular posts of the day complete with link, hype, tear jerking story and desperate plea.  The only thing that didn’t come standard was a tissue.  Notice how, as a comment on a post that had MANY replies, his request for money was automatically sent as an email to each one of the people who had replied to my completely unrelated post.  How convenient for him, hmmm?

At the time, I was willing to extend grace thinking he might just be an over zealous, kind soul who didn’t understand proper Facebook social networking etiquette so I left his comment there.  However, the very next day I found the exact worded, lengthy comment to my most popular post of THAT day.  I got curious to see if this was a duplicate or if this was his Modus Operandi.  Sure enough, his entire Facebook wall was replete with time stamped indices of HUNDREDs of duplicate copies of this exact comment he had left on other’s posts…all of which were their most popular posts of the day!  There wasn’t one post on any other topic or any evidence that he ever left a different comment when replying to anyone else.    I unfriended him.  I didn’t see any use in pursuing a friendship with someone who had no desire to connect beyond asking for money.

You may ask why I didn’t contact him in order to share my insights about how he might find a more constructive way to share his mission with others.  I’ll tell you why.  I’ve met Mr. I’ve Got a Christian Cause so the Ends Justifies the Means before.  They always sing the same song and it’s a waste of precious time to attempt to show them the error of their words.  They don’t have time to be nice; they are too busy doing good things.  They don’t have time to communicate with each individual; they are doing the Lord’s work.  It doesn’t matter how they communicate; God demands boldness.  If others take offense, so be it; I’m blessed to be a martyr for Christ.

God’s Word is filled with scripture that tells us to speak in grace.  Over 4500 scriptures deal with our mouths, tongues, lips and words alone!  The ends don’t justify the means in sharing your God-given mission or your faith any more than it does when you are trying to gain success or money.

The next time you are tempted to post something bold knowing that some might take offense, think about two things: 1) Does God really want you to say THIS?  and 2) HOW would God want you to say this?   In trying to answer question two, reflect on a few of those 4500 scriptures.

“Let your speech be always with grace, seasoned with salt, that ye may know how ye ought to answer every man.” Colossians 4:6

“Let no corrupt communication proceed out of your mouth, but that which is good to the use of edifying, that it may minister grace unto the hearers.” Ephesians 4:29
“-So is my word that goes out from my mouth: it will not return to me empty, but will accomplish what I desire and achieve the purpose for which I sent it.” Issaiah 55:11
“An offended brother is more unyielding than a fortified city, and disputes are like the barred gates of the citadel.” Proverbs 18:19

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JoJo Tabares holds a degree in Speech Communication, but it is her humorous approach to communication skills which has made her a highly sought-after Christian speaker and writer.  Her articles appear in homeschool publications, such as Homeschool Enrichment Magazine and The Old Schoolhouse Magazine, which also endorses her Say What You Mean curricula.  You can also find JoJo on web sites such as Crosswalk.com and Dr.Laura.com.  For more information on communication FUNdamentals and Christian-based communication skills for the whole family, please visit http://www.ArtofEloquence.com

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The Type is Ripe with Hype!

It’s Dr. Seuss’ Birthday today!  To celebrate (and continue discussing “12 Deadly Communication Sins of Advertising“), let’s talk about how advertisers can sound a lot like Dr. Seuss wannabees!  It happens when marketing begins to hype it up.  Here’s the excerpt from the article on hype:

“Error #2. Hype it Up
Today’s consumer is very savvy! People can spot hype a mile away-unless it is their own! Too much glitz and glam can make your company, product or service sound too good to be true. Just as I began writing this article, I got a phone call from a salesman who told me that I had been chosen to win a free computer, $1000 shopping spree to some website I never heard of, a cell phone and a $500 something or other! lol I didn’t listen that closely as I replied “Yeah, sure!”. Nobody gets something for nothing and your customer’s mind will not let go of the feeling that you are going to take them for everything they’ve got. So …maybe you don’t call your customers and offer them a free $1000 worth of your products, but have you ever sent out an ad that made outlandish sounding claims? “Make $2000 your very first month!” “You will never need another ….” While these claims may be true and certainly do catch your customer’s attention, they do not lend credibility to your company and are dismissed immediately if not sooner.”

Some ads try to use as many keywords as possible and end up sounding like a bad Dr. Seuss imitation:

Eat your way to health. Weight loss you can believe in.  Weight loss pills, skinny pills, lose weight while you eat.  Why not lose weight the easy way? Weight loss, lose weight, pills take, but wait!”

Some ads aren’t quite as blatantly Seussical…

This free forex ap is a proven trading system. Nothing makes you rich like forex and nothing builds wealth like a good trading system.  Prosperity can be yours if only you take hold of this success principle of building personal riches.  Wealth building has never been easier with this forex trading wealth producing trading system that is used by the rich and famous.   Money making strategies that really work and none of the risks associated with trading.  Trade your way to wealth and prosperity in just minutes a day! ”

Some ads even have a list of nonsensical words at the bottom of the email:

“Instant wealth, wealth and money, money and time, money making, strategies, trading, trades, money in your sleep, sleep while you earn, earn while you learn, learn while you turn, profits and no loss, trading forex, forex trading, eat of the fruit of the forex tree, on your mark, get set, be free!”

Notice the use of hype language making it appear that the outcome will be so incredibly easy it’s just about guaranteed!  Now in this ad, you see not only hype words, but give you inflated numbers and try to tell you how much he was cautioned not to offer something this good.

My wife told me I was crazy to offer this to you, but I’m just such a nice guy!  Most of my colleagues would sell this widget for $1500 but I just have to make this available to everyone who needs it.  It’ll save your marriage, save you money and bring you wealth so how could you resist.  BUT I can only sell six of them at this low price!  I’m not going to sell you this widget for $1500.  Not even for $700 and not even for the extremely low price of $300, but I’m going to sell it to the first six people for the ridiculously low price of $37.97! ”

At this point you don’t even know what this widget really is or does and you have no clue who would value it at $1500 or why.  If he wants to make it available to all, why limit it to six people?

Dr. Seuss’ claim to fame was making fun sounding stories so that kids wanted to learn to read.  These hype marketers use fun sounding concepts to attempt to make people want their system.  However, Dr. Seuss was much more talented and his motives were much more noble. 

Have you ever been sent an ad that is ripe with hype?  How did that make you feel?  Doesn’t it make you suspect ANY ad you see that even remotely resembles a Seussical approach?  What say you?

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