New FB Practice: Weird, Impersonal or Professional?

I just had to put this to you and ask what you all think about this new Facebook practice.  More and more people are setting up Facebook fan pages.  Companies have one, authors, entertainers…Bubble Wrap!  Everybody has a fan page.  However, the practice of trying to keep your fans “engaged” has taken its toll on the page owners time.

I usually post three or four times a day on my fan page, but some people post ten or twenty times a day on their fan pages.  I could see how that might become combersome.  So what’s a page owner to do?  Outsource!  Many Facebook fan page owners are now hiring a Virtual Assistant to take care of these daily tasks for them.

Sometimes it’s not readily apparent.  The VA posts as if she is the page owner and says what that page owner might say the way she might say it.  But other times it’s fairly obvious that the person posting isn’t the page owner.  At what point is this considered weird or impersonal?  In an effort to be professional, some page owners have hired people that make it fairly obvious the page owner doesn’t spend any time on her own fan page.

Do you feel cheated if the page owner isn’t the one posting?  After all, you “liked” her fan page to find out more about her and what she has to offer.  Or do you feel like it’s much more professional to have a third party posting?  After all, you don’t expect a busy celebrity to have the time to post on Facebook 20 times a day.

What gives it away that it’s not really the page owner posting?  Does it bother you?  Would you rather she did all the posting even if it were less often?  Or do you think it’s perfectly acceptable or more professional to find someone specifically hired to do all the Facebook fan page postings?  What say you?

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For detailed articles/tips on various communication topics, free gifts and exclusive offers, subscribe to our newsletter! Subcribe now and get JoJo’s free eBook, Communication Activities: Finding Time to Talk to Your Children is a Busy World.

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Did you really want to DO that on Facebook?

A while back, I posted, Did you really want to say THAT on Facebook? so when an obscure Facebook “friend” posted this on my wall, the idea for Did you really want to DO that on Facebook? was birthed.

It happens occasionally on Facebook.  I call it the I’ve Got a Christian Cause so the Ends Justifies the Means Disease.  This is where people send you a friend request and then never interact with you.  They never reply to or “like” any of your posts, never answer when you post on theirs, never post on your wall UNTIL…they begin asking for help with their ministry/business.

I don’t mind if, once in a while, one of my Facebook friends lets me know they are involved with a charity and asks for my help by posting on my wall.  If I can afford to give, the cause is something I believe in and the charity is on the up and up, I’ll help.  If I can’t, maybe I can simply pass along the information.  Just by virtue of it being posted on my wall, allows my Facebook friends to see the need.  However, when someone ONLY posts on my wall for the express purpose of advertising their wares or plugging even a legitimate charity in a way that smacks of spam, I see that as a problem.  Here’s what I mean.

This particular person posted a very long comment about his charity on one of my most popular posts of the day complete with link, hype, tear jerking story and desperate plea.  The only thing that didn’t come standard was a tissue.  Notice how, as a comment on a post that had MANY replies, his request for money was automatically sent as an email to each one of the people who had replied to my completely unrelated post.  How convenient for him, hmmm?

At the time, I was willing to extend grace thinking he might just be an over zealous, kind soul who didn’t understand proper Facebook social networking etiquette so I left his comment there.  However, the very next day I found the exact worded, lengthy comment to my most popular post of THAT day.  I got curious to see if this was a duplicate or if this was his Modus Operandi.  Sure enough, his entire Facebook wall was replete with time stamped indices of HUNDREDs of duplicate copies of this exact comment he had left on other’s posts…all of which were their most popular posts of the day!  There wasn’t one post on any other topic or any evidence that he ever left a different comment when replying to anyone else.    I unfriended him.  I didn’t see any use in pursuing a friendship with someone who had no desire to connect beyond asking for money.

You may ask why I didn’t contact him in order to share my insights about how he might find a more constructive way to share his mission with others.  I’ll tell you why.  I’ve met Mr. I’ve Got a Christian Cause so the Ends Justifies the Means before.  They always sing the same song and it’s a waste of precious time to attempt to show them the error of their words.  They don’t have time to be nice; they are too busy doing good things.  They don’t have time to communicate with each individual; they are doing the Lord’s work.  It doesn’t matter how they communicate; God demands boldness.  If others take offense, so be it; I’m blessed to be a martyr for Christ.

God’s Word is filled with scripture that tells us to speak in grace.  Over 4500 scriptures deal with our mouths, tongues, lips and words alone!  The ends don’t justify the means in sharing your God-given mission or your faith any more than it does when you are trying to gain success or money.

The next time you are tempted to post something bold knowing that some might take offense, think about two things: 1) Does God really want you to say THIS?  and 2) HOW would God want you to say this?   In trying to answer question two, reflect on a few of those 4500 scriptures.

“Let your speech be always with grace, seasoned with salt, that ye may know how ye ought to answer every man.” Colossians 4:6

“Let no corrupt communication proceed out of your mouth, but that which is good to the use of edifying, that it may minister grace unto the hearers.” Ephesians 4:29
“-So is my word that goes out from my mouth: it will not return to me empty, but will accomplish what I desire and achieve the purpose for which I sent it.” Issaiah 55:11
“An offended brother is more unyielding than a fortified city, and disputes are like the barred gates of the citadel.” Proverbs 18:19

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JoJo Tabares holds a degree in Speech Communication, but it is her humorous approach to communication skills which has made her a highly sought-after Christian speaker and writer.  Her articles appear in homeschool publications, such as Homeschool Enrichment Magazine and The Old Schoolhouse Magazine, which also endorses her Say What You Mean curricula.  You can also find JoJo on web sites such as Crosswalk.com and Dr.Laura.com.  For more information on communication FUNdamentals and Christian-based communication skills for the whole family, please visit http://www.ArtofEloquence.com

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Business Communication Seminar Today

If’ you’re a Christian working a small business, you need to join me this morning!

You may not realize it, but almost every aspect of your business involves communication skills. The more effective you are, the more success you’ll have in your business.

Jill Hart of CWAHM and a sampling of Christian Work at Home Moms join me this morning (9am PST/12pm EST)  to share tips and techniques for better communication with your customers, co workers, suppliers, employees and more.  We’ll discuss tips for customer service, sales, marketing, your blog, website, dealing with co workers, social networking like Yahoo groups, Facebook and Twitter.

Join us via your computer:

http://www.talkshoe.com/tc/19736

Or call in to the show:

Phone Number: (724) 444-7444 Call ID: 19736

The audio will be available immediately following the show, but if you listen in to the live seminar, I’ll be sharing a voucher code to purchase Say What You Mean When You’re in Business for HALF OFF!

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*SUBSCRIBE HERE*: for More Communication Fun, FREE Gifts and Exclusive Offers!

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NEW Facebook Advertising Trick!

I don’t normally post on Thursdays, but I began to notice a new Deadly Communication Sin of Advertising the other day that was confirmed for me just yesterday.  Since this one is new, it’s not part of my article, “The 12 Deadly Communication Sins of Advertising,” BUT you should be aware of it.  Here’s how it works:

You receive an email notifying you that you have a new comment to a Facebook post.  It says you should check out this link for special deals on XYZ. You click on the link to see why someone would have posted this as a response and you find that their comment ISN’T THERE!  Since your post was about how you needed prayer for your mom, you assume that it must have been a mistake.

Three days later you receive another email comment to another Facebook post from this same new “friend.”  It, too, is a link they want you to visit and it, too, is no longer showing.  Again, you notice that your post has nothing whatsoever to do with their links and that the posts they are commenting on happen to have lots of responses from your friends.

The next day, you find another one and suddenly you see a “deadly communication sin of advertising.”  Posting a link as a comment makes it clickable and sends it to every single friend who replied to your Facebook post.  Since it’s no longer there, most think it was a simple mistake, but some might actually click on the link out of curiosity and perhaps purchase from this spammer.

The problem with this technique is that the spammer will eventually frustrate her friends and their friends and, as the old Breck commercial used to say, “and so on and so on and so on…”

I’ve seen a similar advertising trick on Twitter.  You receive an email that you have a reply to your Twitter comment.  It directs you to their website only you realize that you and he aren’t following each other on Twitter.  He doesn’t have to.  To send a direct message, a Twitterer must both be following you and have YOU following him.  To send you an @ reply, a Twitterer doesn’t even need to be following YOU!

Fortunately, you can block a Twitter Twit or Facebook Fool who is spamming you, but beware of their tricks.  Sometimes these links are viruses.  Sometimes they take over your account.  I had one recent Facebook link that I clicked on because a good friend had it posted on her wall.  When I clicked on it, I found that it not only automatically made me a member of their fan page, but it posted the same thing on MY wall as was on my friend’s wall in order to entice others to click on it.  I was able to remove the post on my wall, but I am unable to UNlike their fan page.  And each time I tried, I found another post on my wall that I had to delete.

Remember JoJoism#27:  “Technology’s a wonderful thing…until it isn’t!”

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Liar, Liar, Pants on Fire!

Liar, Liar Pants on Fire!
I hope nobody reading this is making a practice of lying to their customers, but I have seen spam come through with subject lines like…”Knew you would appreciate this site!” and “How are you?“  Anyone who knows me knows that I most certainly wouldn’t appreciate a website that sells pornography so when I open an email to find this website link, I am a little miffed to say the least!

This is an extreme example, but I have also seen subject lines that have nothing whatsoever to do with what they are selling. Most people find it offensive to open an email entitled…”re: your inquiry” only to find an ad for something that they had never *inquired* about. If you do send out emails, for whatever reason, keep your subject lines pertinent to your message.

While legitimate ads may not be sent as spam, they can resemble spam because they use the same untruthful tactics.  In the interest of making their subject lines POP so they will have a better chance of being opened, some advertisers bend the truth of their subject lines just a tad. “This is what you asked for!“  Even if I did ask for it, what is it I was supposed to have asked for?  The subject line has nothing whatever to do with the ad for a purple Rolex watch on sale for only $9.97!

If I find a headline or subject line that has nothing to do with the ad, it feels like spam to me and I won’t buy anything from that company–even if I had subscribed to their newsletter and bought from them in the past.  Lying just turns me off, even a small, white, ad lie.  What say you?  What’s been your experience?

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3rd Deadly Sin of Advertising: Feigning Ignorance

3rd Deadly Sin of Advertising: Feigning Ignorance
Have you ever known someone who posted something on one of your business email groups knowing that it probably wasn’t allowed but they would rather ask forgiveness than permission? When caught, they usually say something like…”Oh! I am so sorry. I didn’t realize that wasn’t allowed!” Now sometimes they truly had no idea that a certain rule exists, but many times they secretly hope they will get away with it and rely on the kindness of people to forgive their little sin.

Be careful! I have seen people do this once too often and it can backfire in a big way. The net is a surprisingly small world. Many of your group members are also on other groups with you. Once they get to know you, you have a reputation. It’s wonderful to have a reputation for being honest, trustworthy, kind, uplifting… But a reputation for posting “Ooops! I didn’t know…” emails will catch up with you.

Similar to this is the Facebook practice of sending ads to your entire friends list.  I think folks may be interested if you are doing something brand new and if it isn’t a recurring event, but to email 3000 of your closest Facebook friends every time you list something on Etsy, Craigs List or eBay get’s a bit tiresome for most of your friends.  I’ve had people do that to me generating several emails  an hour for a few days only to start all over again a few days later when they have another sale.  Contacting them to ask them to stop sending me a notification on every item, they usually say, “Oh, I’m so sorry. I had no idea it was going out to all my friends.“  I’m not sure I believed them even at the time because the link you click to send an email says it is going out to all your friends.  However, I was sure they knew when it was sent out six more times the very next day.

Aside from the fact that Facebook takes a dim view of ads on a personal wall (that’s why they created business fan pages), your friends will find your spam annoying but they will quickly see through the excuses you give for not knowing what you should have known, especially if they are the ones who told you.

What’s your experience with this deadly sin of advertising?  Who has been a victim of someone feigning ignorance of the rules? Did it color your opinion of them and their business?

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Art of Eloquence’s Seminar Schedule for 2011

Art of Eloquence is all about sharing the Communication FUNdamentals and we do that each year in creative and unique ways.  Though we do sell a variety of eBooks and digital products that teach preschoolers through adults various topics within speech communication, we are mostly a ministry.  That is to say, we give away a TON of information and free gifts each year.

One of the ways we love to serve is by hosting various seminars throughout the year on the Art of Eloquence Workshop and Seminar Channel on TalkShoe!  We are planning a fabulous line up of seminars and workshops featuring a variety of co hosts and panels of speakers to help you become more effective communicators both in your personal and business life.  We have already scheduled some amazing topics and speakers for the first half of the year.  Take a look at what is coming up in 2011!

What you need to know about sharing your faith
01/27/2011 6:30 PM EST (THAT’S TOMORROW!)
Dianna Wiebe of Grapevine Bible Studies and JoJo Tabares of Art of Eloquence team up to give you practical advice about the Bible and how to share your faith effectively and in a more conversational and relaxed way.

Communication: Much More Than Just Speech-Making
02/24/2011 11:00 AM EST
The Lord talks about our tongues, mouths and words literally HUNDREDS of times in His Word and almost none of it refers to formal speech-making. You may be able to live your entire life without having to make a speech but you won’t get through one day without communicating something to someone. Learn just how important communication skills are in everyday life for your relationships, marriage, parenting, business, ministry and career! Joining JoJo is Cindy Rushton (Homeschool and Marriage expert), Randee Krumwiede (Christian Counselor) and Gazelle Simmons (Virtual Assistant). 

How Communication Skills Can Grow Your Business in 2011
03/28/2011 12:00 PM EST
You may not realize it, but almost every aspect of your business involves communication skills. The more effective you are at communication, the more success you’ll have in your business. Jill Hart of CWAHM and a sampling of Christian Work at Home Moms join JoJo Tabares of Art of Eloquence to share tips and techniques for better communication with your customers, co workers, suppliers, employees and more!

What’s Your Communication Personality?
04/28/2011 11:00 AM EDT
How knowing your communication personality can help you be a more effective communicator in your personal and business life.  More details to follow

Godly Communication
05/26/2011 11:00 AM EDT
It takes 21 days to make a habit; why not make one for God? I challenge you: Make a habit to speak in a more godly way and see what you reap and what you sow. I’ll show you how.  Details to follow

Six Ways to Be a Bad Conversationalist
06/30/2011 11:00 AM EDT
Based on my popular article of the same name, I’ll share the conversation mistakes people make and how to avoid them.  More details to follow

How to Teach Communication Skills to Your Children
07/06/2011 11:00 AM EDT
Homeschoolers are usually on the cutting edge of education, using the most creative and fun curricula for teaching even the most intimidating subjects. One subject even most homeschoolers don’t teach is speech communication. Learn some fun ways to teach your PreK-High Schooler the skills they’ll need to master the art of eloquence that studies show can help them in almost every aspect of life!  More details to follow

How to join us live:
Visit: http://www.talkshoe.com/tc/19736
Or Phone in: (724) 444-7444 Call ID: 19736

How to listen in after the live seminar:
Visit: http://www.talkshoe.com/tc/19736
Click on the orange “Listen” button

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Embrace Life: Seatbelt Ad

Instead of a Friday Funny this week, I bring you this amazing commercial.  I can’t remember how I found it now, but it’s an incredible example of nonverbal communication.  No words are uttered during this ad, but it most certainly gets the point across with pin point accuracy.  It also elicits such a range of emotion, but leaves you with a warm fuzzy feeling.  Enjoy and please leave a comment with your thoughts.

Blessings to you and your family from Art of Eloquence.com!

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Ten Things NOT to Post During Tough Times

Last week I shared some tips for business blogging and social media.  I shared Ten Things to Post During Tough Times.  This week I want to share Ten Things NOT to Post During Tough Times.  Tough times are hard enough without having to read through stuff like this.  As an added bonus, you’ll notice that they all rhyme!

Ten Things NOT to Post During Tough Times

1. Spam

Nobody wants to be sold, especially during tough times.  Sharing a special offer once in a while with folks you have a relationship with is one thing, but ONLY posting your wares or posting six offers in a row or posting the same offer several times is not something that will win you friends and influence customers.

2. Scams

Make money in your sleep not only sounds like an ad, but it feels like a scam.  Don’t pray on people’s needs by posting to every Tom, Dick and other Tweeple about your latest network marketing idea.  Even if it’s a fabulous opportunity and just perfect for her, she’ll see you as an opportunist instead of a friend who is sharing a great idea.

3. Ham

If you’re gonna post an award you received, by all means be HUMBLE about it.  Remember that few people will want to hear about how great you are.  If you’re going to post how great something is, post how great God is!  Post the opportunities God has given you instead of how great thou art!

4. Jam

I know you’re probably thinking nobody would do this, but be careful about what things you reveal about yourself online!  I’ve seen folks post about the trouble they got into over the weekend or with the law.  I guess we all should avoid such trouble anyway, but if you do happen to get into some, you might not want to reveal that online!  Remember that Facebook, Twitter and Yahoo group posts can wind up on a Google search for years to come!

5. Slam

Another online or public no-no is to slam another company…like your competition.  The Whopper never grows in popularity by putting down the Big Mac!  It only makes the Whopper look vindictive. ;D

6. Wham

Anything that sounds too good to be true, even if it’s true, sounds too good to be true.  So don’t post how drinking this juice will cure cancer, give you muscles, make you lose 100 lbs over night or is guaranteed to make you million$ while you $leep.

7. Bam

No matter how upset you are with a Facebook friend, never post harsh words in public.  Times are tough out there and tempers can flare, but harsh words are hard to take back, even if they are justified.

8. Ma’am

Don’t solicit dates from your Facebook friends, guys!  My bio shares that I am a Christian wife of 23 years, but you’d be surprised if I told you how many times I’ve received direct messages from men making remarks about my looks and asking me to email them with my phone number.  Most women don’t find that attractive, fellas; they think it’s creepy, even if they are single.

9. Yam

Yammering on and on about the same topic or re-posting the same link over and over again is another thing NOT to do, especially during tough times.  Re-posting a link once after a few hours on Twitter because some could have missed it amongst all the other tweets is okay.  Re-posting it again in the final hours is acceptable, but posting the same post each hour on the hour is…well…ANNOYING!

10. Tram

Don’t take your readers for a ride!  Take a direct route to the point. Do not pass go.  Do not collect 200 catch phrases!

Even if your spam, scam, ham, jam, slam wham, bam, ma’am, yam or tram isn’t quite this blatant, take a good look at what you’re posting and see if the flavor is similar.  If it is, season it with a little humility and a dash of servitude.

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JoJo Tabares holds a degree in Speech Communication, but it is her humorous approach to communication skills which has made her a highly sought-after Christian speaker and writer.  Her articles appear in homeschool publications, such as Homeschool Enrichment Magazine and The Old Schoolhouse Magazine, which also endorses her Say What You Mean curricula, including Say What You Mean Defending the Faith.  You can also find JoJo on web sites such as Crosswalk.com and Dr.Laura.com.  For more information on communication FUNdamentals and Christian-based communication skills for the whole family, please visit http://www.ArtofEloquence.com

For more articles on communication in business, check out the bottom of our Articles Page!

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Ten Things to Post During Tough Times

It’s been a while since I posted an article about business on Communication FUNdamentals.  The last seven weeks were devoted to homeschool articles.  So this week I thought I’d bring you an article on blogging and social media.  This week I’ll share ten things to post during the tough economic times.  Next week I’ll talk about the ten things NOT to post!

10 Things to Post During Tough Times

If you are blogging or using social media for business purposes, it’s always a good idea to know your audience.  What are your customers looking for?  What do they need?  How can you help them?  In these financially tough times, I find that there are several things people are looking for and several things they are NOT.  You can use this knowledge in order to be of use in a timely way.

1. Things that give them hope

People are struggling to make ends meet.  They need hope.  Post a short message of encouragement.  Offer to help find something in your area of expertise.

2. Things that give them inspiration

Post an inspiring quote, an inspirational picture, a Bible quote.  Give them an idea for a project they are working on.

3. Things that are a distraction

As making ends meet can be more than a full time job requiring many hours of dedication and focus, a small distraction is usually welcomed once in a while!  People can’t go on long vacations, but you can offer a mini vacation just by posting a funny picture, odd fact, clean joke or note of encouragement.  Anything that is a short distraction which allows them a tiny break in an otherwise frustrating day can be of immense help.

4. Things that make them laugh

Post a clean joke or funny saying, silly picture or even just a funny comment.  Humor is a mini vacation!  Humor helps a body release stress. Be someone’s hero and help them find something to laugh at when they are having a tough day.  Be sure not to make fun of their struggle, but do introduce a little levity.

5. Things that educate them about the changing times

If someone is struggling to do something (especially if it is in your area of expertise, but even if it isn’t), offer to help them or educate them. Make a tough situation a little easier.  They will never forget it!

6. Things that contain information about how to survive

If you have inside information or knowledge about how to survive a crisis someone is struggling with, reach out to them.  Offer to share. Help if you can.  As much as you can.  You don’t have to spend hours with them if you don’t have the hours to spare, but help someone get through a tough time in any way you can.

7. Things that warn them of troubles ahead

Let folks know of scams you have encountered.  Warn them of impending disaster.  Help them avoid further disappointments.  Take a few minutes to help someone else avoid the struggles you had to go through.  Give them the benefit of your wisdom.

8. Things that help them make money for their family

I’m not talking here about blasting Network Marketing ad links all over Facebook, but if someone has said they are looking for a business, offer some suggestions.  If you represent a company that might work for them, mention yours along with some others opportunities or ideas.  Tell Mildred she might sell her artwork she dearly loves creating.  Encourage Ignatz to look into consulting… then mention that you have an opportunity they may also want to check out.

9. Things that help them save money

Post any ideas or tips you have or find that help folks save more of their valuable income.  If this is your business, offer some free tips once a week or so!  Reply to someone who asks a specific question and needs a particular solution.

10. Things that bring them closer to God

Point them to God.  Post scriptures that speak to their soul.  Help Christians who are hurting by telling them how special they are to the Lord and to you.  Tell the unbeliever that God loves them.  Tell the believer who is questioning his struggles too!  Post things that lead folks closer to or back to God.  God can inspire hope and help change the struggles His children are going through.

What if your business has nothing to do with any of these ten things?  Why share them in a blog, on Yahoo groups, Twitter or Facebook?  Because if you help someone, if you reach out to them, if you care about them, they will care about you and what you do.  If you don’t seem to care about them and offer to help, they will not care to know you, let alone buy green, speckled widgets from you.

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JoJo Tabares holds a degree in Speech Communication, but it is her humorous approach to communication skills which has made her a highly sought-after Christian speaker and writer.  Her articles appear in homeschool publications, such as Homeschool Enrichment Magazine and The Old Schoolhouse Magazine, which also endorses her Say What You Mean curricula, including Say What You Mean Defending the Faith.  You can also find JoJo on web sites such as Crosswalk.com and Dr.Laura.com.  For more information on communication FUNdamentals and Christian-based communication skills for the whole family, please visit http://www.ArtofEloquence.com

For more articles on communication in business, check out the bottom of our Articles Page!

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