P.P.P.P.P.S. and Hide & Seek Ads
Today is the last day of March and so ends Business Month here at Communication FUNdamentals. Here is the last two issues from my article, "12 Deadly Communication Sins of Advertising." I pray these have helped you to increase your business success in 2011! Pushy Postscript Once you have made your point, back off, Buster! It is one thing to bring home a point; it is quite another pushy matter to pound your customer over the head with it. You goal should be to present the information so that the intelligent thing for your customer to do next is to call or visit your site to get more information. Long sales copy with different fonts, colors, sizes and six P.S.'s...