There is a new trend in advertising to sound as IF you are cursing, but aren’t actually using those words. This greatly bothers me. For example, here is a booking.com commercial. Here’s another one from Fresh and Easy Market: They can't think of a better creative way to market their products without using obvious substitutes for curse words? This commercial is on during family time. What is this teaching our children? Do they think they don’t get it? Shame on them! Now, I’m not one who says all words that take the place of swear words are bad. Most of those words don’t bring the image of swear words. They are creative and fun alternatives to saying whoops! Like oh snap, fiddle sticks, etc. But this is blatant, obvious and while creative, not very inventive. What say you?