Three Common Mistakes Women Make in Business


If you read my recent blog post called, "Would You Spend $997 for An Unexplained Product?" a few weeks ago, you know what sparked my excitement about bringing you this new series of webinars!  In a nutshell, most webinars spend 45 minutes telling you why the host is so great and only 15 minutes telling you what you came to hear.  My free seminars were never like that.  They were packed with information, but these new webinars are going to be even better.  Our new webinars are going to be simply INCREDIBLE! Packed with solid information that will help you and your family communicate more effectively in business, in leadership positions and in your personal life, these webinars are going to have some exciting new features. The old seminars were audio only and limited to 20 or 30 minutes. These new webinars will be 60 minutes and will also include a slide show presentation you will be able to download and keep for reference.  This first webinar will be given at an introductory rate and will include a free copy of my eBook, Say What You Mean When You're in Business- a $19.95 value! This month's topic is 15 Common Mistakes Women Make in Business.  I'm going to share just a tidbit of a preview for you here on the blog today, but our newsletter subscribers will get an exclusive preview of the webinar so make sure you are subscribed before tomorrow!  The details are on the bottom of this blog post. Women tend to have a more difficult time communicating that they are serious business owners and, instead, project an image that their business is more of a hobby.  Some of that has to do with society's view of women and their role in the workforce and some of it is the way in which we are taught to communicate. Men are taught to be aggressive while women are taught to be nurturing.  The difference in what we communicate can be incredible.  It can be the difference between being profitable and wasting our precious time.  Here are three tips that will help women entrepreneurs become more effective business owners. 1. Seek out leadership opportunities in your community or online. Women tend to socialize well, but they don't tend to network very well.  The skills are similar, but networking is like socializing with a purpose.  It's that purpose that women tend to shy away from so they socialize up until the point where they are comfortable talking about their business and asking for leadership opportunities. 2. Be assertive. That brings us to being assertive.  While being aggressive isn't a good thing, no business owner, female or otherwise, will get very far if they are not assertive.  As we discussed in the first tip, women need to take the opportunities that present themselves in order to communicate that they are a leader in their field. 3. Remember that this is business not a hobby. Too many women entrepreneurs tend to introduce themselves as a wife and mother...oh and I do scrap booking on the side.  That screams HOBBY!  Would you even consider seeing a physician who introduced himself as a husband and father and oh he does brain surgery on the side?  Speak about your business like it's a business not as if it's a hobby. For more information on exactly how to apply these three (plus one more) of the fifteen mistakes  I'll be teaching during the webinar, make sure you are subscribed to our newsletter before tomorrow!  I'll be sharing details about four of the fifteen tips from the upcoming webinar...but ONLY with my newsletter subscribers so make sure you are a subscriber before Tuesday.  Also I'll be sharing the link to the page where you can read more about the webinar and sign up to attend. ~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ If you liked this post, read…Seven Reasons Why YOU Should Sign Up for the Art of Eloquence Newsletter

4 comments


  • Art of Eloquence

    Thanks, Beth and thanks for sharing it. I have an incredible amount of info I’m going to share at the webinar that I’m working out how to fit it all in.


  • Beth Jones

    That is so true about webinars where the majority of the time is spent on sharing how great the host is (LOL!), instead of what the audience came for – relevant, helpful, practical info. Loved your analogy of the doctor introducing himself as a father and a husband, doing brain surgery on the side. You are SO funny, JoJo. I think it does require a mind shift for women business owners sharing this is their BUSINESS – not just a hobby. It’s time we take our businesses serious, as the powerful tool God has given us to expand His kingdom here on earth-all for His glory. Looking forward to this webinar, JoJo – really hope I don’t miss it! (I’m already subscribed.)


  • Art of Eloquence

    We are so excited to be able to offer this new series. You’ll love the newsletter article too.


  • Carla

    Ooooooooooooooooooooooooooo! Sounds exciting! I’m going to be there! I agree with the women vs. men points you’ve made here. Women are excellent business people, but they need a little help in communicating that to others. Once the relationship is established, we do fine. However, establishing that relationship is not as easy as it is for men. I also think expectation plays into it. Men are “expected” to get out there, make those business relationships and succeed. Women are “expected” to raise the kids, keep the homefires burning and maybe. . . just maybe bring in some vacation or grocery money. That expectation also helps scream hobby. I’m subscribed to the newsletter so I’ll be waiting for my application tips!


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