When I see a seemingly endless email or website with the typical white borders so that the sales copy is further elongated downward, my eyes get glassy and I develop a blank stare with an urge to gain relief by clicking the delete button or X out of the landing page. Am I alone in this? I don't think so. I've talked to many women, moms, wahms and busy homeschoolers who say they just don't have the patience to read long sales copy and prefer to get, as Sgt. Friday used to say, "Just the facts, Ma'am!"
I don't think I'm the only one who doesn't even care to find out if it's something I vitally need before I gain freedom from having to read all those words, especially on a computer.
What say you? Do you like long sales or ad copy or does it make you wince? Do you think it's effective? Is it effective on YOU? Your husband? Anyone you know? Why do you think that is? Please share what you like or don't like about long sales or ad copy.xwif *SUBSCRIBE HERE*: for More Communication Fun, FREE Gifts and Exclusive Offers! x