Embrace Life: Seatbelt Ad


Instead of a Friday Funny this week, I bring you this amazing commercial.  I can't remember how I found it now, but it's an incredible example of nonverbal communication.  No words are uttered during this ad, but it most certainly gets the point across with pin point accuracy.  It also elicits such a range of emotion, but leaves you with a warm fuzzy feeling.  Enjoy and please leave a comment with your thoughts. Blessings to you and your family from Art of Eloquence.com!

13 comments


  • Carla

    I’ve seen it before, but every time I view it. . . well, it has a profound effect on me. It’s British and my hat is off to the folks who came up with this. No words, but it’s very, very, very clear. Beautiful presentation! Everyone should think of this the next time they think they don’t need to buckle up!


  • Terri McLaughlin

    I’d never seen it before, but completely agree that it is very powerful!


  • Bobbi

    I loved it! I have always thought seat belts should be worn at all times, having been in several accidents. I have issues with some of the older members of my family not wearing them. The seatbelt ads with the dummies do not seem to get a response from them. I think this ad would. In the beginning of the ad, I was thinking about pretending to drive as a child. We would line up chairs and switch off being the driver. Then, I couldn’t figure out why the man’s face changed from being happy. When the child came over, at first, I thought it was an ad about depression. When the wife came over and the glitter went flying, I realized what the ad was for. Very moving and powerful! I think this ad would definitely move those that have dismissed so many other ads about seatbelts.


  • jojosblog

    I knew it was filmed in the UK, but that’s a good call, Kim! I didn’t notice that. Thanks for pointing it out! I got my Friday Giggle! ;D


  • In Our Write Minds

    Oh, and even though it’s a serious message, it still has “Friday Funny” application. Did you notice that the wife buckled the shoulder strap on the “wrong” shoulder? It was filmed in the UK!


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